Off the court, the National Basketball Association NBA is reportedly accelerating plans to expand into Europe, with significant investor interest already emerging.

The proposed NBA Europe division has attracted more than 120 bids, with some potential franchise valuations reaching as high as $1 billion.

Major cities including London, Paris and Madrid are being considered as potential hosts for permanent teams, signaling a major step in the league’s global growth strategy.

Commissioner Adam Silver has previously emphasized the NBA’s ambition to expand its international footprint, and the latest developments suggest the league is moving closer to establishing a lasting presence in Europe.

If successful, the move would represent a significant shift in the global basketball landscape, further cementing the NBA’s status as an international powerhouse.